Kellogg's and ChildLine Helping Kids Grow campaign
As part of our Helping Kids Grow campaign, we’ve teamed up with ChildLine to provide information and advice to children, their parents and teachers.
However, some children may need to talk safely to someone independent and this is where ChildLine can help.
ChildLine is the free, 24-hour helpline for children and young people anywhere in the UK. ChildLine counsellors provide comfort, advice and protection to any child, no matter what the problem. However, lack of funds means that many children may have to call several times before they can get through to the support they desperately need. During the Helping Kids Grow campaign, Kellogg’s has donated almost £900,000 to ChildLine, enabling their trained counsellors to answer more calls, bringing help and advice to thousands more children and young people. Through Helping Kids Grow we have also helped ChildLine reach out to more children by funding a teacher’s pack for all UK primary schools and a leaflet for younger children featuring the ‘Kids from George Street’.
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